About Itacate Foods
Itacate Foods is a Latino-owned outdoor food brand creating culturally inspired meals designed for adventure. We make shelf-stable, easy-to-prepare foods for hiking, camping, backpacking, and everyday outdoor experiences.
Our products are rooted in Latin American culinary traditions and reimagined for the outdoors—bringing familiar, bold flavors into spaces where convenience and nutrition matter most. We believe outdoor food should be both practical and meaningful, connecting people to culture even in remote places.
Itacate Foods was built for people who move between worlds: city and trail, tradition and exploration, everyday life and outdoor adventure. Our goal is to offer food that reflects those experiences without compromise.
Today, Itacate Foods is growing through online channels and select retail partners, reaching customers who value quality ingredients, cultural depth, and reliable performance in their outdoor meals.
As we continue to grow, we remain focused on creating food that travels well, tastes familiar, and belongs wherever adventure takes you.
The Meaning
Itacate comes from the Nahuatl word – Itacatl. It is the food that you take on a journey and it is also the bundle of food that you are given to take home with you at the end of a family gathering. An Itacate is full of love.
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Our Meals
Itacate Foods creates shelf-stable, adventure-ready meals designed for hiking, camping, backpacking, and life outdoors. Our meals are lightweight, easy to prepare, and made to deliver both convenience and flavor on the trail.
Each recipe is inspired by Latin American culinary traditions, bringing familiar, bold flavors into outdoor environments.
Designed for real-world adventure, our meals are built to travel well, cook easily, and satisfy after a long day outdoors.
About The Founder
¡Hola! My name is Martha (Yoli to family). I was born in central Mexico and immigrated to the San Francisco Bay area with my family at the age of 10. Our weekend family outings consisted of visits to regional, state, and national parks in the area. This is where we celebrated birthdays, had cross country meets, family cycling, hiking, and camping trips. We made great memories with family and friends and our collective love for the outdoors was born.
In college, I discovered backpacking, but didn’t have the funds to participate and was intimidated by the lack of diversity in the space. Once my girlfriends and I tried it, we absolutely fell in love! However, one piece has been missing… comfort food we can relate to. This is where Itacate comes in. I want folks to see a part of themselves and their travels represented on the menu.
I hope you enjoy your Itacate!
Martha Y Díaz
From Tradition to Trail: The Story of Itacate Foods
