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Home › About the Founder
Itacate Foods

The Meaning

Itacate comes from the Nahuatl word – Itacatl. It is the food that you take on a journey and it is also the bundle of food that you are given to take home with you at the end of a family gathering. An Itacate is full of love.

Itacate Foods

About The Founder

¡Hola! My name is Martha (Yoli to family)

Born in central Mexico, Martha moved to the San Francisco Bay Area with her family at age 10, where she developed a deep love for the outdoors through family trips to local parks. These outings, filled with hiking, cycling, and camping, became the foundation for her connection to nature and community.

Martha’s professional career spans over a decade of leadership in regulatory affairs, product stewardship, and sustainability. Her expertise includes roles at The Clorox Company, where she led regulatory strategy for antimicrobial products and served as a Product Safety Toxicologist for iconic brands like Burt’s Bees and Brita.

"In college, I discovered backpacking, but didn’t have the funds to participate and was intimidated by the lack of diversity in the space. Once my girlfriends and I tried it, we absolutely fell in love! However, one piece has been missing… comfort food we can relate to. This is where Itacate comes in. I want folks to see a part of themselves and their travels represented on the menu."

- Martha Y Díaz

We're Bringing Latin Food to the Backcountry

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