¡Hola! My name is Martha (Yoli to family)

Born in central Mexico, Martha moved to the San Francisco Bay Area with her family at age 10, where she developed a deep love for the outdoors through family trips to local parks. These outings, filled with hiking, cycling, and camping, became the foundation for her connection to nature and community.

Martha’s professional career spans over a decade of leadership in regulatory affairs, product stewardship, and sustainability. Her expertise includes roles at The Clorox Company, where she led regulatory strategy for antimicrobial products and served as a Product Safety Toxicologist for iconic brands like Burt’s Bees and Brita.

"In college, I discovered backpacking, but didn’t have the funds to participate and was intimidated by the lack of diversity in the space. Once my girlfriends and I tried it, we absolutely fell in love! However, one piece has been missing… comfort food we can relate to. This is where Itacate comes in. I want folks to see a part of themselves and their travels represented on the menu."

- Martha Y Díaz